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Case Study

Branding and Publicity for the Carver Theatre’s  amateur production of the hugely successful British television series Allo Allo

About the production

Set during the dark and dangerous build-up to the Second World War, Goodnight Mister Tom follows sad young William Beech, who is evacuated to the idyllic English countryside and builds a remarkable and moving friendship with the elderly recluse Tom Oakley. All seems perfect until William is devastatingly summoned by his mother back to London.hiding until the Resistance can repatriate them. Communications with London using the wireless that is disguised as a cockatoo add to the many embarrassments this intrepid proprietor endures in the company of his patrons. News that the Führer is scheduled to visit the town inspires tricksters disguised as Hitler to frequent the cafe. Meanwhile, Rene summons all the wit he can muster to save his café and his life.
Production branding

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Design For Print

The production for All Allo also required a wide range of design for print materials to promote and publicise the show, this included 3 external posters of different sizes to be displayed outside The Carver Theatre, A4 posters to be displayed within the Theatre and shop windows of local business and public spaces, A5 leaflet to be handed out at local events, A4 16 page full colour programme to be sold during the run of the production, Magazine and newspaper ad to go in local press to promote the show.

Show Programme

In line with the rest of the Allo Allo production branding we created a 16 page A4 full colour programme, which included information about the production team, a note from the director, synopsis of Allo Allo, running order, cast list, cast pen pictures, rehearsal shots, theatre information and various programmes sponsors including local businesses, We also including information about where to buy tickets, purchasing raffle tickets and pre-ordering drinks.

Social Media Campaign

A warm and very funny play about the lives and loves of a group of women (and one man) attending a weekly tap dance class in a dingy North London church hall. The class is led by retired professional dancer Mavis who tries to whip into shape a group of ladies (and one man) who initially join the class for social reasons to moan about their problems and make new friends. 

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Allo Allo Overview

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